Monday, January 19, 2009

Fashion Week Thoughts Part One

Everyone is so doom and gloom these days, even the fashonistas. This isn't something new, there have been rumblings for months about canceled post parties, designers deciding to not show at fashion week, scaling back etc. There is an intreseting article about all of this here...http://www.thecommentfactory.com/the-fashion-industry-sinks-in-the-global-economic-downturn-1474

However what if we just adjust our perception and attitude about all of this briefly, and just for a suspended moment, so that we can think about what it could mean.

Maybe.....the really great designers that have amazing collections will figure out ways of showing their wares in a unique space, at a far less cost. This could result in some interesting venues, and some creative spaces.
Maybe.....some of the designers that maybe are popular for other reasons than having really great innovative fashion won't be able to slip through the cracks. The best example I can use is the whole Circut City out of business situation. Is Circut City really that great? In Las Vegas, the capital of every chain outlet being right next to each other, again and again in every part of the valley, is a bit redundant. Circut City is clearly not as good as Best Buy. Best buy for whatever reason has offered its customers a big cheap place to buy electronics for the cheapest price, and the most main stream items that are available. CLEARLY this business plan works for them. Americans want to do their own research about what digital camera they want to purchase and then drive their big cars to go pick it up for the lowest price. If you walk into Circut City, it isn't as bright, there is commission sales people who are clearly trying to sell you what ever item is on their sell list.
Their product might be better to some, but their execution doesn't work with consumer electronics in America. So good riddence, Circut City, good riddence. Now is the time where the strong will survive, and maybe designers that have spent huge amounts of advertizing and bought publicity will not be able to survive when people are being discressionary with their income and not flagrent with it.
Maybe...some young designers will get some recognition for being small, innovative, creative, and that make good clothes that people want to wear. It might be doom and gloom for some people and companies, but for others, it just might be their time to hold on and shine.

Image nyc2dailyphoto.blogspotcom

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